The first principle
that I want to look at is research. The dictionary definition of research is “the
systematic investigation into and study of materials and sources in order to
establish facts and reach new conclusions”. Within visual communication, it is
the reaching of new conclusions that most interests us, but even then, this is
actually a much broader scope than you might initially think. Research does not
simply mean ‘looking things up’; it means gathering data in any sense. As a
visual communicator, most of my research would be visual: collected items,
drawings, photographs, etc. So for example testing out a new material is
gathering data on how to use it effectively, and is therefore an important form
of research. Research is always important within a project. Starting on ideas without doing any kind of
research first will normally lead to less interesting ideas and failure to
communicate effectively.
On top of the essentiality of doing research, an important
point to consider in that definition is the word systematic. In other words, the research you do is not simply a
small step at the beginning to get a foothold on your project, but a continuous
process. You should always be looking at things that interest you as you
continue to build up a visual understanding of your subject.
Below are some pages from a short project that I did on foundation, but worked on in more depth in my gap year. The continual research I did throughout the project on different artists and different methods of working was incredibly useful as a resource and allowed me to come up with some much better outcomes.
Below are some pages from a short project that I did on foundation, but worked on in more depth in my gap year. The continual research I did throughout the project on different artists and different methods of working was incredibly useful as a resource and allowed me to come up with some much better outcomes.